How to read your map
Your map has two parts: the shaded areas and the key beside them.
Colors
Pale yellow means a little. Dark red means a lot. Areas with no color have nothing in your list. That is often the most interesting part, because it shows where nobody knows you yet.
The key
We sort your areas from smallest to biggest and split them into up to five groups with about the same number of areas in each. Beside each color you see the range it covers, how many places fall in it, and what share of your total they hold. A group of four dark places that holds 69% of your total tells you where your business really lives.
What is shaded
- Total. Add up the numbers in each area. The usual choice for sales.
- Average. The average per row. Good for the average order size.
- Count. Count the rows and ignore the numbers. Good for customers, visits, members or jobs.
- Top 10. Shade only your ten biggest areas.
Things to check
- A dark area is not always a good one. Compare the shading with where you spend your advertising money or where your stock sits.
- Big areas look important just because they are big. At a smaller level, such as tracts, the picture gets fairer.
- Hover over any area to see its exact number and share of the total.
You can print the map or download the totals as a spreadsheet from the map page.